Tag: Direct Mail

DIRECT MAIL AND STEWARDSHIP By Carl Brown SOME GENERAL SUGGESTIONS A. Use a budget…work it…make it work for you. B. […]

HOW TO WRITE A FUND RAISING LETTER By Ronald T. Succem A word that describes this kind of writing is […]

HOW TO WRITE ORAL COPY Debbie Carlson First of all, you will need to forget a lot of things you […]

THE BASIC PACKAGE THEORY Mike Huntsinger Before going into the separate parts of the package – the carrier envelope, the […]

A MAILING LIST IS NEEDED… Ron Kilger Just about any type of mailing list can be obtained from one place […]