Finding Your Church’s Sweet Spot
Gordon Marcy

In our first meeting to discuss church consulting, Tom Harper mentioned Will Mancini, author of Church Unique and founder of Auxano, a firm that guides churches in the area of vision. I got in touch with Will after reading his book. Eventually, I went on to participate in Auxano’s Vision co::Lab, a learning community of pastors and church leaders that meet one day a month over a six month period to focus on the process of defining and communicating vision.

The second session of co::Lab was like a north star for me. We learned how to identify and develop The Kingdom Concept. That is, the one thing your church, ministry or organization does better than 10,000 others. I leaned in real close and listened intently to what Will had to say that day.

Finding the Sweet Spot

Up front, we were told that getting to a single unifying purpose for any individual or organization would be hard work. Mancini said this was because church leaders had not been trained to think this way. In the past, traditional church models influenced leaders toward the idea of doing a number of things well.

Mancini referred to the hugely successful book, The Purpose Driven Church, where Rick Warren identified five purposes of the church: worship, discipleship, fellowship, mission and ministry. Building vision and mission around those five aspects of ministry enabled churches to generally stay on course. In today’s challenging climate of declining and plateaued churches, however, Mancini believes greater focus and clarity of purpose are needed. His main point was that God has a unique plan for every church. You just have to be willing to slow down long enough to discover it, he stressed.

Think of it, Mancini told us, as finding your organizational sweet spot; the place where your church’s unique experiences flow as a body of Christ. What your church can do better than any other church. This thinking may sound familiar. Mancini paid homage to the book Good to Great, where Jim Collins called the idea of doing one thing better than anyone else in the world, “The Hedgehog Concept.” Mancini has creatively reinterpreted the concept for a local church context.

We weren’t left hanging with theory. Mancini took us through the practical process of getting to The Kingdom Concept. We learned that it begins by considering three sets of questions, represented by three concentric circles, stacked pyramid style. Each circle, a different theme of exploration, was designed to help unpack the various expressions of your church’s uniqueness. The following is a small sample of his questions.

Your Kingdom Concept

Circle One: Local Predicament. Answers the question, “What are the unique needs and opportunities where God has placed you?” What burning issues are alive in the public’s eye and brought to attention by the media? How would you describe the “atmosphere of lostness” in your community? Does the history of your community bring to light any spiritual strongholds?

Circle Two: Collective Potential. Answers the question, “What are the unique resources and capabilities that God brings together in your church?” If a guest visited your church several times and answered the question, “What did you like best about that church?” what would they say? If your church was immediately uprooted from the community, what would people in the community feel is missing? What spiritual gifts seem to be more prominent in your church?

Circle Three: Apostolic Esprit. Answers the question, “What particular focus most energizes and animates your leadership?” What one thing bothers you most about the world? What do you tend to pray for the most? If you knew you couldn’t fail, what one thing would you pursue for God?

Getting through the entire list of questions will often take a period of weeks or months. The Kingdom Concept is found where the three circles overlap. The “sweet spot.” The final expression comes, he said, when you can fill in the blank below with a clear and concise phrase:

Our church glorifies God and makes disciples by ___________________________.

We were cautioned about keeping some things out of The Kingdom Concept:

1. Church growth projections, capital campaigns and building plans
2. Flashy mission language or the mission language of another church
3. Random thinking about future possibilities

Mancini likes to quote his mentor, Professor Howard Hendricks, Dallas Theological Seminary. With reference to point #3, he recalled Hendricks saying, “Can do’s make it hard to know what one must do for God.” Chapelwood United Methodist Church, under the leadership of Senior Pastor Jim Jackson, identified their “must do” like this: “To Embody God’s Grace As We Receive It To Those Who Need It.” Mancini recounted a remarkable event, as told by one of Chapelwood’s Ministry Leaders, to illustrate how the church knows its people are living out their unique mission mandate.

“A number of years ago, on a Sunday, I came to Chapelwood to steal a car. A parking attendant saw me. Instead of calling the police, he invited me into the service. What I found that day was something that I couldn’t steal. I found God’s grace.”

Gordon Marcy is a media and communications executive with two decades experience building media platforms for greater Kingdom impact. He is focused on the intersection of communication technologies and church growth.

This article “Finding Your Churches Sweet Spot” by Gordon Marcy was excerpted from: www.churchcentral.com web site. March 2010. It may be used for study & research purposes only.

This article may not be written by an Apostolic author, but it contains many excellent principles and concepts that can be adapted to most churches. As the old saying goes “Eat the meat. Throw away the bones.”