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Creating Your Church Brand By Maurilio Amorim More and more, I am approached by churches that want me to help them with brand positioning. Growing churches are realizing they need to be in charge of their perceived image in the minds of people in their community. Your church brand can be defined as the space […]

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A SIGN of the Times Outreach Magazine Editors   One of the highest profile, least expensive outreach tools your church can use is a sign or banner. You can purchase a high-quality, color customized digital banner for as little as $150. The banner can give an older church a fresh, friendly and updated look. Banners […]

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EXAMINING YOUR MAGNETIC FIELD BY HAROLD PERCY   Every congregation has a certain ability to attract newcomers into its life, worship, and ministry. This ability represents each congregation’s magnetic field. In most cases there are at least four primary factors that influence the strength of this congregational magnetic field. 1. Your Buildings The location of […]

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Is Your Church Invisible? By Paul A. Murray Your community may not know as much about your church as you think or you may be surprised as to what they think they know about your church. Not too long ago, our church stood outside the local area mall and asked shoppers, “Have you heard of […]

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I’ll Be Praying for You Michele Cushatt   How to say it-and pray it-like you mean it. I sat across the table from my friend Susan, searching her pain-filled eyes and wondering how I could help. Her situation was outside my realm of influence: She had suffered an unexpected personal attack from former friends within […]

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Reaching Todays World with Todays Media Kristen Ball   The pattern can be effective, but stifling to a postmodern generation seeking to have a more personal church experience-an experience that reflects the choices they’re accustomed to making because of the increasing influence of media on culture-and in their lives. So, how is the church supposed […]

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Newspaper Evangelism By Bob Gerow   More than 60 years ago, an enthusiast young believer transformed an every-day routine into a powerful way to preach the gospel. Reading a daily newspaper was the ordinary routine. The transforming idea was to place a gospel message in that newspaper as a paid advertisement. Spiros Zodhiates was the […]

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Get The Word Out By Tammy Cullers Public Service Announcements (PSAs) are one of the most effective ways to promote local church events and activities, and radio stations provide this service free of charge. Here are some guidelines for submitting written copy to read on the air, pre-recorded messages, and news releases. PSA Copy When […]

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Why Churches Fail To Market Themselves By John McGee   Do They Really Want To Go There? A lot of well meaning pastors and leaders really want their churches to be market oriented.  They talk the talk on Sunday mornings and get their congregations believing that marketing is a good thing.  But, invariably, nothing happens.  […]

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