Three Predictions about Generation Z
Increasingly, pre-teens of today are becoming more savvy and in tune with behaviors and preferences normally reserved for teens. So what is this generation — chronologically called by the name “Generation Z” — going to look like? Here are three predictions:
1. Sorry Kindle, Gen Zers are iPad enthusiasts.
The iPad has been the breakthrough device of the year. It has created an entirely different way of receiving and absorbing information in 2010. The iPad will outpace the iPhone for the chosen “keep the kids entertained device” for Gen Z parents as there is more room for security, limited need for a data plan, and the device will allow parents to hold onto their cell phones.
2. They won’t take criticism well.
If there’s one thing we’ve learned from Generation Z, it’s that they’re not to be … umm … messed with. One slip of the tongue with a teenager and they’re likely to stomp on your foot, leave the room, and start an empire quicker than you can say Facebook. The generation of entitlement is only going to continue to grow, so be prepared to speak to your youngsters the right way.
3. They will continue to find loopholes.
Generation Z will continue to find ways to access their information more quickly. Overall, a very interesting game of cat and mouse is about to ensue, and marketers will need to be even more on their toes in choosing the right strategy, creative, and media to engage this audience in something interactive.
This article may not be written by an Apostolic author, but it contains many excellent principles and concepts that can be adapted to most churches. As the old saying goes, “Eat the meat. Throw away the bones.”
This article “Three Predictions about Generation Z” by Carl Blooch was excerpted from: Engage: Teens MediaPost newsletter. June 2010. It may be used for study & research purposes only.