“Well, your web site will bring you more visitors and will represent your church better than even your church sign. You see, if you had a broken down sign, had weeds growing in the church yard, grass needed mowing, building in disrepair, this would send a rather negative message to your community. Well, your web site does the exact same thing. It directly reflects upon your image. Therefore, it’s worth your time and effort to make your best.
By Tim Massengale
Bro. Mark North was sitting in his church office when the phone rang. On the other end was his good friend, Vernon Baker, who pastored an amazing revival church about a half hour away.
“Hey, Elder! What can I do for you? … Now? You mean right this minute? Uhhh… well, I guess so. What’s so urgent?” Mark listened to the elderly pastor for a few moments. “Wow. Okay. I’ll rearrange my schedule and be right over. See you in a few!”
Forty-five minutes later Mark knocked on Elder Baker’s office door. He was greeted with a hardy, “come in!” Brother Baker was sitting behind his desk, diet Coke in hand. Seated in the chair in front of the desk was a middle-aged gentlemen dressed in business casual. He stood as Mark entered.
“Mark,” Pastor Baker said, “I want you to meet Tom Hansen. He attends Bro. Kramer’s church over in Spencer.” Mark shook his hand and sat down. Elder Baker continued, “He called last week and I agreed to meet with him. After we talked a few minutes I realized you would want to hear what he had to say as well. Like I told you on the phone, Tom runs professional web design company. He normally works with large corporate clients, but he also does church web sites as a ministry. I’m considering hiring him to redesign the web site for our church.”
Mark nodded. “Sounds good. We’ve wanted to get our web site going again also. We had one a couple of years ago, but the girl who designed it for us got married and moved away. No one else knew how to make changes on it and when it came time to renew the hosting service I let it go. The site was so outdated it was embarrassing.”
Tom listened and nodded. “That is a common problem, especially with older style web sites. They were built using the HTML programming language and unless you knew HTML programming or knew how to use a web design program, you were stuck. But web sites have evolved considerably since then.”
Elder Baker held up his hand. “Tom, before we get into the specifics, why don’t you share with Mark what you were telling me. I had asked why I should spend good money on a web site upgrade. I’m over seventy and all this Internet stuff is new to me. Money is pretty tight right now and I wanted to make sure the expenditure was really necessary.”
“Exactly,” Mark said. “I know professional web design isn’t cheap. I’ve heard these sales pitches before. I’m still not convinced that web sites are cost effective.”
Tom listened to both pastors and as they were talking, reached into his brief case and withdrew a brochure, handing one to each of them. “This explains about my company and what we offer churches. But let me quickly go over a few key points.
Why Church Web Sites
“First, over the past ten years web use has exploded. Research shows that people are using the web today more than they are using the Yellow Pages. It has become the first place people turn to for finding businesses and telephone numbers. So if you are spending money on a yellow page ad, you should strongly consider a good web site as well.
“Secondly, a web site is your least expensive and most cost effective form of advertising. You get more per dollar exposure with a web site than any other medium. Web sites do more than just inform; they also convince. Web sites can provide sermons, audio and video clips, doctrinal files, PDF booklets, and more. They become an extension of your churches mission to reach the lost.